Strategy & Design
We develop your value proposition and translate it into strategies, to attract and engage top talent.
Times are changing. The ongoing digital revolution, the cultural pressure of the new generations (millennials and the emerging generation Z) and this new era of exposure and transparency (inherent to people with organizations) came to disrupt the work models and employer’s image. More than ever, it’s importante for a company to develop a value proposition that turns it more appealing to work.
Therefore, a marketing strategy and a brand will be relevant to communicate the purpose, principles and values – for present and future talent. This requires a refined and insightful effort in several dimensions – substantial and symbolic, from benefits to talent management processes, from models of compensation to internal communications. Addressing the current engagement status and making an employer image audit, we can support companies in deploying a consistente Employer Branding Strategy – aligned with its culture and strategy.