Avançar para o conteúdo

Knowledge Hub

Is your Talent Strategy aligned with your Business Strategy?

First, what is a strategy? I would say that’s choosing where to go, what to do and… what not to do. A corporate strategy must answer four major questions: where do we compete? What unique value do we bring to the market? What resources and key-capabilities we’ll have to deploy? How do we sustain competitive advantage over time?

Share Post:

First, what is a strategy? I would say that’s choosing where to go, what to do and… what not to do. A corporate strategy must answer four major questions: where do we compete? What unique value do we bring to the market? What resources and key-capabilities we’ll have to deploy? How do we sustain competitive advantage over time? If you have these answers, great! You have a strategy. Don´t forget to add some agility and flexibility in the process because, in these volatile years, the time frame of a good strategy is shorter than ever.

In the key-capabilities I mentioned above, you´ll certainly have to include Talent. So the question above must be made: is your Talent Strategy aligned with your Business Strategy? Most companies will struggle to provide an objective reply. And, let´s be honest, many don´t have a talent strategy at all, just HR processes to ensure a minimum qualified headcount. As most organizations are experiencing, in this era of talent shortage, this will not be enough to overcome today’s challenges.

A talent strategy must begin to define “what” talent do we need to address the business strategy. Performing a corporate talent mapping is, in this stage, an essential step. What skills do we have in-house right know? In the face of possible deficits, what strategies of talent development or talent resourcing can we deploy? How can we leverage our EVP and employer branding to help on these challlenges? How can can we tranform career plans into talent journeys – more suitable to younger generations and for the future of work?

In short, Talent is the only sustainable competitive advantage of our changing times. Therefore, talent strategy (what, why) and talent management (attract, develop, optimize) are essential organizational processes – aligning the business strategy with the right people, in the right challenges, at the right time.

Carlos Sezões

Managing Partner of Darefy – Leadership & Change Builders


Luís Gonçalves

Marketing & Tech Manager

Luís has a professional certification in IT (Computer Systems Management and Programming). He´s now finishing his degree in Human Resources Management and Organizational Behavior. He has experience in marketing and communication projects, both in Portugal and in the UK. Entrepreneur and event manager, Luís is organizer and co-founder of the Famalicão Extreme Gaming, one of the biggest e-sports, video games and technology events in Portugal.

Nuno Gonçalves

Associate Consultant

Nuno has a degree in Psychology and a Business Management Executive Master; he’s an organizational consultant and senior trainer, with over 20 years of experience in the areas of Negotiation, Team Management, Leadership; Coaching, Stress Management; Emotional Intelligence, Feedback and Customer Management. He has a HeartMath Coach – Stress & Resilience Management certification and additional training in Theater, Psychodrama and NLP (Neuro – Linguistic Programming).
Nuno has been invited professor in modules like Innovation, Creativity and Leadership and Team Management.

Susana Almeida

Associate Consultant

Susana has a degree in Psychology (specialization in Social Psychology and Organizations) and Master in Human Resources Management (EADA). She has extensive experience of more than 15 years in executive search and middle-management recruitment, in leading multinational consulting firms, in Portugal and Spain. Susana presents also an insightful experience in several talent management, leadership assessment and culture transformation consulting projects. Versatile leader, she´s also an entrepreneur, language teacher and project manager in the education and life-long learning areas.

Cristiana Paiva

Client Partner

Cristiana has more than 15 years working in organizational, leadership and HR challenges, in different companies and geographies. She graduated in Sociology from the University of Porto and complemented her training with an MBA in Management, specializing in the areas of Marketing and Human Resources. She was a consultant for Dynargie Portugal and Responsible for the Recruitment, Selection and Talent Capture of the Ibersol Group. At JASON Associates Portugal she started as Business Development, then took on the challenge of internationalization in 2013 as Business Manager for the Angola operation and, later, she took on the role of HEAD Africa. She is the “mother” of the TOP Leaders Luanda brand, an event directed to TOP Management. In 2017, she completed the brand’s spin off for Angola, having led the process of making international operations autonomous. She is a Managing Partner at JASON Angola, a Partner at JASON Brasil and a Business Development Manager at JASON Tribe.

Carlos Sezões

Managing Partner

Carlos has more than 20 years helping companies to optimize their organizations, leadership and talent.  He began his career at Banco BPI (banking) in 1999, focused on small and mid-sized companies. In 2001, he went to work to the e-recruitment portal ExpressoEmprego.pt (Impresa Group), were he developed employer branding strategies. Later, in 2004, he changed to management consulting sector, where he worked for SIGH International and BI4All – essentially, in corporate governance and performance management projects. Carlos founded LearnView in 2007, a company focused on consultancy (change management) and competencies development (strategy, leadership, behavioural). Carlos was Partner at Stanton Chase Portugal for more than 10 years (2010 to 2021) – engaged in  Executive Search, Talent Management and Executive Coaching.

He holds a degree in Business Management and has upgraded his studies with a Marketing post-graduation course, an Executive MBA, and finished his Masters degree in Human Resources Management in 2018. He’s also concluded a Digital Transformation program (MIT). Since 2012, he has an international certification in Executive Coaching. Carlos was honored in 2013 as HR Consultant of the Year in Portugal (RH Magazine) and has also participated as a speaker in more than 50 conferences and seminars. Moreover, he has been serving as visiting professor in some universities and business schools (Universidade do Minho, UAL, ISG). Parallel to his professional life, he’s the founder and coordinator of Portugal Agora (www.portugalagora.com) – citizenship and think-tank platform.