Avançar para o conteúdo

Knowledge Hub

The Phygital Leaders

Many leaders continue managing their time, business processes and interaction with their teams as if they were still freezed in 1990

Share Post:


Many leaders continue managing their time, business processes and interaction with their teams as if they were still freezed in 1990. They aren´t aware or don´t understand that business models, technologies and, ultimately, People, have changed. A lot! Management based on “command & control” models are not suitable anymore. And this change will accelerate evenmore in the next 5 years. Constant connectivity and the “anytime-anywhere” working model are disrupting workplaces (work is becoming “something you do” rather than a “place you go to” and stay for 7 or 8 hours a day) . The leader’s ability to deal with absence and with remote teams (displaced in space and time), maintaining engagement and ensuring accountability, is increasingly mandatory. Today’s technology delivers new and more useful tools to the leader: real-time consolidated data (enhanced by business intelligence and predictive analytics) will enable more informed and effective decision-making, both strategic and operational. So, he(or she) will be, to a large extent, a digital leader.

But the Leaders will also have to take on and deepen other roles of proximity. In more collaborative environments, with the participation of diverse stakeholders (both internal and external) and paying constant attention to the business environment, they should share their vision and promote their influence – networking and engaging people all around the business ecossystem. The incrising flatter organizations allow managers greater visibility into the different operation levels and reinforces their focus and impact on employee engagement – and, in this context, the leader, with his physical presence, will be essential on motivating, supporting or developing people. Active listening, empathy, assertiveness, emotional intelligence and influence skills will be fundamental. He will also be a physical leader.

So, at least for the next decade (beyond that, we would enter into speculation and futurology), leaders will have to develop a new self-discipline in their way of acting (both attitudes and behaviours) and new ways of communicating with his people. And they will have to be dual leaders. They will not only be physical, they will not be merely digital…they will be what we can designate as “Phygital Leader”. The Leaders who effectively achieve this balance (physical and digital), in their leadership touchpoints (welcoming, developing, organizing, mobilizing, empowering and acknowledging people), will prevail. Those managers who cannot do this, will quickly become obsolete bosses.

Luís Gonçalves

Marketing & Tech Manager

Luís has a professional certification in IT (Computer Systems Management and Programming). He´s now finishing his degree in Human Resources Management and Organizational Behavior. He has experience in marketing and communication projects, both in Portugal and in the UK. Entrepreneur and event manager, Luís is organizer and co-founder of the Famalicão Extreme Gaming, one of the biggest e-sports, video games and technology events in Portugal.

Nuno Gonçalves

Associate Consultant

Nuno has a degree in Psychology and a Business Management Executive Master; he’s an organizational consultant and senior trainer, with over 20 years of experience in the areas of Negotiation, Team Management, Leadership; Coaching, Stress Management; Emotional Intelligence, Feedback and Customer Management. He has a HeartMath Coach – Stress & Resilience Management certification and additional training in Theater, Psychodrama and NLP (Neuro – Linguistic Programming).
Nuno has been invited professor in modules like Innovation, Creativity and Leadership and Team Management.

Susana Almeida

Associate Consultant

Susana has a degree in Psychology (specialization in Social Psychology and Organizations) and Master in Human Resources Management (EADA). She has extensive experience of more than 15 years in executive search and middle-management recruitment, in leading multinational consulting firms, in Portugal and Spain. Susana presents also an insightful experience in several talent management, leadership assessment and culture transformation consulting projects. Versatile leader, she´s also an entrepreneur, language teacher and project manager in the education and life-long learning areas.

Cristiana Paiva

Client Partner

Cristiana has more than 15 years working in organizational, leadership and HR challenges, in different companies and geographies. She graduated in Sociology from the University of Porto and complemented her training with an MBA in Management, specializing in the areas of Marketing and Human Resources. She was a consultant for Dynargie Portugal and Responsible for the Recruitment, Selection and Talent Capture of the Ibersol Group. At JASON Associates Portugal she started as Business Development, then took on the challenge of internationalization in 2013 as Business Manager for the Angola operation and, later, she took on the role of HEAD Africa. She is the “mother” of the TOP Leaders Luanda brand, an event directed to TOP Management. In 2017, she completed the brand’s spin off for Angola, having led the process of making international operations autonomous. She is a Managing Partner at JASON Angola, a Partner at JASON Brasil and a Business Development Manager at JASON Tribe.

Carlos Sezões

Managing Partner

Carlos has more than 20 years helping companies to optimize their organizations, leadership and talent.  He began his career at Banco BPI (banking) in 1999, focused on small and mid-sized companies. In 2001, he went to work to the e-recruitment portal ExpressoEmprego.pt (Impresa Group), were he developed employer branding strategies. Later, in 2004, he changed to management consulting sector, where he worked for SIGH International and BI4All – essentially, in corporate governance and performance management projects. Carlos founded LearnView in 2007, a company focused on consultancy (change management) and competencies development (strategy, leadership, behavioural). Carlos was Partner at Stanton Chase Portugal for more than 10 years (2010 to 2021) – engaged in  Executive Search, Talent Management and Executive Coaching.

He holds a degree in Business Management and has upgraded his studies with a Marketing post-graduation course, an Executive MBA, and finished his Masters degree in Human Resources Management in 2018. He’s also concluded a Digital Transformation program (MIT). Since 2012, he has an international certification in Executive Coaching. Carlos was honored in 2013 as HR Consultant of the Year in Portugal (RH Magazine) and has also participated as a speaker in more than 50 conferences and seminars. Moreover, he has been serving as visiting professor in some universities and business schools (Universidade do Minho, UAL, ISG). Parallel to his professional life, he’s the founder and coordinator of Portugal Agora (www.portugalagora.com) – citizenship and think-tank platform.